Understanding Generation Z- the new entrants to the workplace.

Generation Z refers to young people who were born between roughly 1996 and 2010.- those who typically were born into a technologically advanced world that is simply unable to do without the internet.

As recruiters and perhaps potential employers of labour, it is important to understand the characteristics that define these new set of job seekers so as to be able to manage their expectations and help them to succeed in life.

Characteristics of Gen Z

  1. They are technologically advanced from an early age and learn to use smart phones very early in life.
  2. They develop a strong ability to communicate electronically via mobile apps and online platforms even before they start school.
  3. They have an incredible ability to search out information on the internet and absorb copious amounts of information.
  4. They are strong multi-taskers, able to handle diverse tasks and projects at the same time
  5. Their attention span is very low unfortunately and they are ready to move on to the next activity within short time periods
  6. They tend to be more independent and autonomous than millennials (the Generation before them) and many of them are eager to start their own businesses much earlier in life.

Motivating Gen Z

A good understanding of the above traits will go a long way in placing Gen Zers in the workplace. Monotonous or routine jobs would be a turn off for these high paced set of employees. Tasks that enhance their innate creative abilities and promote an entrepreneurial spirit would be very desirable and would stimulate increased productivity and performance.  

Long gone are the days of long service in companies. The new generation, not unlike the Millennials are not looking forward to long service company awards. They are highly mobile and enjoy the here and now. Jobs that enable them to be involved in projects and where possible allow them to travel and work remotely would be best suited for this cohort.

 Fluid workplace arrangements with less rigid structures, policies and practices may very soon become the order of the day in even the most conservative of corporate organisations.

TOUTISM – an unwelcome industry and a generational scourge?

Driving through the streets of Lagos one cannot help but notice a growing number of able-bodied youth and young adults loitering or wandering aimlessly at all hours of the day and night, seeking those to whom they can render some service or the other.

A tout can be described as an illegal salesman or someone who attempts to sell something by a direct or persistent approach.

The word ‘toutism’ does not exist in any English dictionary but I have coined the word to describe what has long become an industry in Nigeria, where the homeless and disadvantaged youth have found what they deem to be a potential career in the absence of parental or third-party assistance.

Many of these young people grow up on the streets of Lagos, having escaped from broken or abusive homes, mingling with like-minded youth who initiate them and teach them how to survive on the streets.

Sleeping under trailers, in front of shop premises, along the perimeter of church fences or simply finding shelter under a pile of rubble or planks, these young people wake up early in the morning; just as we all do, to seek their daily wages.

A few of them with some modicum of dignity and self-worth would make extra effort to look presentable by seeking places to bathe and keep their few clothes clean.  Even in abject poverty, you would see them make the effort to keep their shirts buttoned up, and their countenance pleasant and friendly.

With their meager earnings gained from street begging, some would buy some inconsequential items  (like tissue packs) to peddle to commuters in traffic. Some would attempt to render some service such as parking assistance or service guides to the unsuspecting public. Others would simply lean on cars in traffic recanting some pitiable tale or the other, with the expectation that they would receive their daily ‘wages’.

This unwelcome persistent invasion into the space of the commuters is what I describe as toutism- a bane in our Nigerian society where the rich or well to do are constantly harassed to part with some of their wealth to support the livelihood of the severely disadvantaged on our streets.

The dearth of properly structured public or privately funded social assistance programs is evident in our society. The number of young adults hitting the streets on a daily basis as a result of job losses, parental abandonment or lack of job or trade opportunity is simply overwhelming. 

Amongst these groups are potential leaders of Nigeria- bright, highly intelligent and trainable looking for the assistance of any kind to forge ahead and secure their future.

Toutism should not be an acceptable career. It certainly should not be an industry, if more public, private as well as not for profit organizations would invest in destroying this bane by committing resources to reunite these children and young adults with family members and then assisting with their educational development so that they can be self-sustaining through a chosen career or trade.

 We should all commit to making a difference by joining one of these organizations to destroy toutism in our society.

Digital Strategy for SME’s

Join our 1Day Intensive Class on Digital Strategy for Small and Medium Enterprise and earn yourself a certificate. Come learn the secrets of driving sales and boosting your business’ ROI using unique Information technology strategies needed in today’s digital evolving world.

Date: 24th of May, 2018

Venue: 8 Maduike Street, Off Awolowo Road Ikoyi For further enquiries, please call us on +2349090392135 or send an email to training@workplacecentre.com

Business Writing and Communication Skills

Improve your business writing skill by learning to select and use appropriate formats for your audience, use the correct medium and adjust your writing style accordingly, as well as identify your objective and communicate it clearly. Our 2-days Business Writing and Communication Skills course will introduce you to a range of oral and written techniques for professional communication. This course entitles you to a certificate upon completion.


Date: 22nd to 23rd of May, 2018

Venue: 8 Maduike Street, Off Awolowo Road Ikoyi.

For further enquiries, please call us on +2349090392135 or send an email to training@workplacecentre.com

Customer Service Excellence (17th-18th)

Customer service excellence has always been and will always be one of the critical competitive advantages for any business (Anonymous) Excellent customer service is the foundation of any successful business. Join us and get the best experience from our expert facilitators who have mastered skills from the acclaimed No. 1 Customer Service guru in the world – Shep Hyken and earn yourself a certificate.

Date: 17th and 18th of May, 2018

Venue: 8 Maduike Street, Off Awolowo Road Ikoyi.

For further enquiries, please call us on +2349090392135 or send an email to training@workplacecentre.com



Digital Marketing Workshop

  • Do you want to learn how to get more customers and sales online without getting overwhelmed and overworked?
  • Have you been trying hard to market your business online but you are still not seeing the results you hoped for?

Digital Marketing is transforming and growing businesses. This workshop will help you learn exactly how to use digital marketing tools to drive business results and keep you on the leading edge of business change. Learn the ins and outs of internet marketing, including email marketing, social selling to get the BEST VALUE you need to operate excellently in the digital world!

Join us, for our March workshop, a 2-Day Digital Marketing Master Class.

Target Audience:

This program is designed for entrepreneurs who would like to grow their businesses with opportunities in Digital Marketing, Digital Marketing strategist, Senior Management, Marketing Managers and Executives, Product Managers, IT Managers, IT executives, Brand Managers & Advertisers.

Course Objectives:

  • Understand digital marketing and the key tools and techniques available.
  • Develop clear and measurable objectives for your digital marketing activities.
  • Create a great website, great content, great experience and benefit from ‘sharing’.
  • Get found on the web (SEO & SEM/PPC – Search Engine Optimization/Marketing).
  • Build your digital profile using tools such as blogs, content marketing, and social media marketing, etc.
  • Design, develop and deliver an engaging digital marketing proposition/experience.
  • Use digital and social media metrics and analytics to assess the success of your digital marketing activities and investments (including ROI)

N45, 000.

27th & 28th of March 2018.

8B Maduike Street,
Off Raymond Njoku,
South West Ikoyi
Lagos, Nigeria.

For further enquiries, please call us on +2348036915474, +23413427904 or send an email to  training@workplacecentre.com

Bank Details:
Account: The Workplace Centre
Account No.:0043275909
Bank: Union Bank



HR for Non-Hr Professionals


The human resource function requires a strategic and comprehensive approach to managing and developing people, organizational culture and the working environment. Human resource management deals with recruitment, training and development, performance, motivation and communication. Line managers should be able to carry out these functions within their respective teams and thereby assisting to ensure a smooth running of the organization.

Our Human Resource for Non-HR professional course is designed to equip line managers and supervisors with the skills and knowledge needed to carry out human resource functions effectively.


  • Human resource management and the organization.
  • Human resource planning and forecasting.
  • Recruitment and selection.
  • Employee orientation.
  • Working with external providers.
  • Training and development.
  • Performance Appraisals.

Target Audience:

  1. Business owners
  2. Line managers
  3. Supervisors

Course Benefit:

At the end of this program, the participants would be able to

  • Appreciate the key functions of Human Resource Management.
  • Understand the rudiments of Recruitment and Selection.
  • Know the benefit of maintaining a healthy employee relations
  • Identify and use proficiently an effective performance appraisal
  • Understand the functions of training and development and its importance to the organization.

Program Details

Date:            12th and 13th April 2016

Venue:         42, Balarabe Musa Crescent

Off Samuel Manuwa

Victoria Island

Time:            9am – 5pm

Training Fee:  N75,000.00 (Seventy Five Thousand Naira Only)

Discounts are available for early birds.

For enquiries, please contact us on info@workplacecentre.com or call us on +234 1-342-7904

Story Of Great Sales Representatives

In many companies, the best sales representatives may earn as much, even sometimes more than several senior members of the company, and the Chief Executive is delighted at their success. The Chief Executive knows that these sales reps are the places where sales are won and lost. Marketing attracts prospects; it usually takes a top sales representative to transform a prospect into an instant customer.

First-rate people who sell well have five things in common:

1.         They love to sell.

2.         They enjoy people.

3.         They have a sincere and high degree of enthusiasm.

4.         The know their product, their customers and their prospects.

5.         They believe they will close every sale.

These winning sales representatives are dressed in a manner to inspire confidence. They are so neat and clean that the prospect unconsciously assumes the entire company has its act equally together and buttoned up. They talk clearly, use gestures, smile, and engage in eye contact. In addition, they use the prospect’s name whenever possible. And they orient all their remarks to that prospect.

Although great sales reps are born that way, others can also be trained to be great. Repeated sales training, is how this happens.

Great sales reps would rather be out in the field selling than sitting in an office. They love the action and gratification that comes with being in customer premises closing a sale – and helping their prospect.

Ten Tests Of A First Rate Intelligence

The test of a first-rate intelligence is the ability to hold two opposing ideas in the mind at the same time and retain the ability to function. Here are ten such tests:

1.        Combining confidence with humility.

2.        Envisioning success without underestimating competition.

3.        Being individualistic while identifying with the group.

4.        Maintaining loyalty to the organization while having the courage to criticize it.

5.        Mixing the risk of failure with a need to succeed.

6.        Finding own style while contributing to the team.

7.        Having well-defined plans and procedures while improvising.

8.        Being disciplined and yet being creative.

9.        Holding specialist job and acting multi-skilled.

10.     Carefully analyzing yet acting fast.

Source: David Freedman’s CORPS BUSINESS